Live streaming has proven to be especially valuable for businesses in today’s video-dominated world. Whatever the desired outcome, getting in front of their target audience is a common goal for businesses that live stream.
It would be nice to have thousands of followers right after starting your first live stream, but that is simply not feasible. It takes some planning and execution to increase the number of live viewers on your channel.
We’ll show you how to get people to watch your live streams on your website and social media platforms in this post. We will also discuss why you would want to stream live video in the first place, as well as the importance of increasing stream viewership. We’ll also go over some simple tips for taking your live streaming to the next level in terms of quality and professionalism.
Here are a few suggestions for improving your live streaming video content strategy in order to attract more live stream viewers.
1. Publicize the Broadcast
You must generate some excitement before your live streams begin. Spread the word to your audience so that they know they can expect a fantastic live stream from you.
This includes posting on your blog, social media, and other platforms for live streaming. Email sequences are an excellent tool in this situation. You might even want to run paid ads to reach people who aren’t on your email list or social media following.
Encourage people to pre-register for your stream in order to collect leads and a virtual “headcount.” This strategy will most likely encourage people to show up rather than just think about it. You can send out reminders or use a live countdown before going live.
Select a hashtag for your stream to keep track of any posts about your event. This allows you and your viewers to participate in social media discussions about the topic.
2. Promote Your Live Stream with Captivating Titles and Descriptions
Your video’s title and description can make or break it. They’ll either entice people to press the “Play” button or drive them away.
When selecting a title, you should iterate on what viewers can expect. Make a list of 10 to 15 ideas and then pick your top five. Select your favorite words or phrases. Then, rinse and repeat until you’ve honed your ideas and found the perfect name.
You might want to run some tests to see which phrasing gets the most viewer clicks. Consider running these tests on a subset of your email list. Keep in mind that only about 50 to 60 characters of your title will appear in search results. That means you must get right to the point as soon as possible.
In your description, you can go into greater detail. This should be detailed, with keywords and phrases related to your stream included.
Keep in mind that search engines cannot parse videos. People can’t either: they have to keep an eye on them. A 200–500-word summary of the content should be included in every video description.
3. Content Teaser
Teasing your content is one of the most effective ways to increase viewership. Consider the teasers for TV shows and movies. Typically, this takes the form of releasing snippets of information from the video ahead of time. Images, GIFs, short clips, Tweets, and even blog posts could be used.
Look for opportunities to create “Tweetable” content. This is valuable, interesting, and bite-sized content. This type of content is more likely to be shared. In these teasers, remember to include the time and date of your broadcast. Include a registration link or a way to sign up for email reminders as well.
4. Incentivize your live stream by offering a prize to viewers.
This strategy’s goal is to provide something of value to your audience. This can take many different forms. Holding giveaways and raffles are two other ways to reward viewers. You could also provide coupons and discounts. Rewards can also be of a social nature. Being the first to learn about important or exciting news can be a rewarding experience in and of itself. In short, sharing secrets and tips is an excellent way to generate interest and attract more viewers.
Of course, the best way to reward your viewers is to provide them with high-quality content. As a result, make certain that your content is valuable, actionable, problem-solving, or emotive.
5. Extend Your Message
Shortness is essential when it comes to on-demand videos. In the case of live streams, however, this is not always the case. This is partly due to the fact that “views” for live streams are counted differently.
Given that the broadcast could end at any time, a view is typically counted every time someone logs on to a live stream. Even the most casual viewer may end up watching a significant portion of the broadcast.
This emphasizes the importance of moving slowly when doing a live stream for an event. You obviously don’t want to bore your audience. At the same time, you don’t want to go over all of your important content in the first 15 minutes.
In general, the longer you stream live, the more people are likely to join you. The number of viewers will grow over time. More viewers usually equate to more comments, engagement, information, and conversions.
To increase live stream viewership, you must promote ahead of time, create valuable content, use SEO to your advantage, and maintain a high level of quality in your stream. Importantly, you must also make use of the professional tools made available by a good online video platform.
We’re confident that with a little planning and execution, you’ll be able to increase your live viewers and meet your streaming goals in no time.
Contact us right away if you’re looking for a professional streaming platform to host your streams and optimize your viewership.
For more information, please see our live streaming pricing plans and customization options. Are you ready to put our streaming solutions to the test?
